Fundamentals of Business and Strategic Management II Module
Strategic planning has as its objective the long-term survival of the organisation in a volatile environment. To survive in the long term, management must focus on the future and choose strategies that will enable the organisation to prosper. All managers, at any level, must have a sound knowledge of strategic planning.
We will start by discussing the planning function of management and then the process of planning strategically. You will learn how to analyse the current business environment, and the internal and external business environments, plan for your future business environment, and how to implement your strategy and set up control mechanisms.
Upon completing this course, students should be able to:
- Conduct an analysis of current environmental factors;
- Analyse the business environment by applying appropriate processes and analytical constructs;
- Determine the desired future position of the organisation;
- Convert strategic objectives and guidelines developed in the strategy-formulation process into an implementation plan.