BBA - BACHELOR OF BUSINESS ADMINISTRATION

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2nd Year Modules


Name Description Learning Outcomes Download sample guide
Financial Management II

One of the most important functions of the financial manager is to ensure that funds are used in the most efficient manner, directly affecting the growth, profitability and goodwill of the organisation.

In this module we will examine valuation – the process that links risk and return to help us determine the worth, or value, of investments – concentrating on the valuation of investments from the investor’s perspective. Next we will look at the cost of capital from the company’s perspective, types of capital, and a technique to calculate expected return on investment (the expected average future cost of total weighted funds). We will also examine a project appraisal approach to making “make or buy” decisions. And since dividends amount to large cash outlays for companies and signal different things to their shareholders, we will scrutinise dividend policy and associated topics, and look at whether the organisation should pay out money to its shareholders, or invest it.

Human Resource Management II

Human resource management focuses on all aspects that relate to the management of work in organisations, as well as the people doing the work.

This module focuses on the Human Resource Management cycle. In your first year, we described human resource management from the perspective of the human resource manager. This year we will discuss it from the perspective of the employee. (Next year you will look at it from an organisational point of view.) We will also evaluate the four steps of workforce planning, and discuss succession and career planning, managing performance evaluation, remuneration and rewards and professional workplace relationships.

Information and Communication Technology II

Managing Information and Communication Technology (ICT) in an organisation is not the sole domain of ICT managers. Each manager has to understand how to manage the information in their unit to ensure that their teams can communicate with internal and external clients efficiently and effectively.

This course deals with handling ICT and business intelligence in an organisation. We will examine processes and management systems; evaluate how ICT can be integrated with business processes, discuss business process re-engineering and enterprise resource planning; and discuss the process of developing an ICT strategy.

Marketing Management II

Your first year of marketing management provided a broad overview of marketing elements in the business environment. This year focuses on the kinds of information required to develop a marketing strategy. You will look at the nature and scope of marketing, and study different marketing environments and marketing mix elements.

We will discuss market segmentation, target markets, positioning, customer behaviour, environmental factors that could affect the marketing activities of the organisation, the integration of marketing strategies with the overall corporate strategy, and elements of marketing strategy.

Project Management II

This course tackles practical aspects of project management. We’ll look at project lifecycles, project management methodologies and implementation approaches, as well as project control management, project risk management and project leadership.

Ethical leadership within projects will be discussed, as well as the elements of leadership accountability and responsibility, conflict management and delegation.

Strategic Management II

Strategic planning has as its objective the long-term survival of the organisation in a volatile environment. To survive in the long term, management must focus on the future and choose strategies that will enable the organisation to prosper. All managers, at any level, must have a sound knowledge of strategic planning.

We will start by discussing the planning function of management and then the process of planning strategically. You will learn how to analyse the current business environment, and the internal and external business environments, plan for your future business environment, and how to implement your strategy and set up control mechanisms.