BBA - BACHELOR OF BUSINESS ADMINISTRATION

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1st Year Modules


Name Description Learning Outcomes Download sample guide
Financial Management I

This module will equip you with foundational financial management skills and introduce you to the concepts and principles of, as well as tools and techniques used in, financial management and analysis.

You should emerge from this course familiar with financial planning techniques, and able to analyse and interpret financial statements.

Human Resource Management

People are complex. To be able to predict how they react, we need to understand how human behaviour works. This, along with understanding the human resource environment, is imperative to ensure the effective management of human resources.

This course focuses on aspects affecting people’s performance and development, starting with principles and processes, then looks at the skills needed to run a human resource department effectively. You will review key labour legislation, and examine planning, recruitment and selection functions. You will emerge with an overview of the process of HR planning, teamwork and motivational requirements, as well as the essential elements of communication, training and development, and performance management.

Information and Communication Technology I

Information and Communications Technology (ICT) involves the use of digital technology to access, store and communicate information.

However, while technology is useful for swift communication, we cannot escape written communication. This course therefore focuses not only on the technology side of ICT, but also on the information side. Effective communication relies on the information being clear, comprehensive and convincing. This can be achieved by understanding and applying the principles of analytical writing and research, and by developing presentation skills, which you will do on this course.

Marketing Management I

The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Marketing, more than any other business function, deals with the customer. Marketing is about managing profitable customer relationships. The central idea underpinning it is matching a company’s capabilities with the wants of a customer in order to achieve the objectives of both parties.

This module covers the basics of marketing, concentrating on the principles and definitions of marketing, and introduces you to customer behaviour before walking you through environmental analysis, market segmentation, developing a product mix strategy, and promotion, pricing and distribution channel planning.
Project Management I

Project management is a carefully planned and organised effort to accomplish a specific (and usually) one-time objective, for example, construct a building or implement a major new computer system.

This course focuses on essential project management concepts, tools and techniques. You will learn how to develop project plans, including defining and confirming project goals and objectives, identifying tasks and how goals will be achieved, quantifying the resources needed, and determining budgets and timelines for completion. You will also study project implementation, along with the management of performance, teams and stakeholders.
Fundamentals of Business and Strategic Management

This course provides a solid foundation to general management. In it you will examine the functions of management, the basic elements of planning, organising, leading, controlling, and how to deal with managing change.